Sree Sreenivasan is a leading social media and marketing consultant, working with non-profits and companies around the world. He has served as Chief Digital Officer of New York City, the Metropolitan Museum of Art and Columbia University (where he was a professor of journalism for 20+ years). In 2015, Fast Company named him one of the 100 most creative people in business. His new social media guide for the NYT is at http://bit.ly/nyt2017. Twitter @sree; IG: @sreenet. Email: sree@sree.net