Owner & Founder, CRS Media Consulting
Craig Sweetman has over 35 years’ experience in the retail circulation and consumer marketing areas of the magazine business. He was Eastern Canadian Manager for Conde Nast Publications for 15 years. In 2000 Craig took over the role of Retail Sales Manager – Canada East at CMG (Comag Marketing Group). In 2003 he moved to Coast to Coast as Director of Canadian Agency Relations and also Executive – Account Services. Since starting his own consultancy in 2013 he has launched several successful publications to newsstand. He is also the Chair of the (IAG) Industry Action Group and Chair of Magazine Canada’s (CMAC) Circulation Marketing Advisory Committee. Craig studied Marketing and Business Administration at Centennial College and Psychology at Durham College.