President, Magazines and Books at Retail Association
Jerry Lynch is President of MBR, the Magazine and Books at Retail association. MBR was formed in 2016 merging two organizations, IPDA, where he was President since 2006, and PBAA. He continues work to advance the book and magazine categories position in the bricks and mortar focused retail marketplace. Prior to joining IPDA Jerry enjoyed a long career with Wegmans Food Markets where he held positions in store operations and merchandising. Within merchandising his career centred on General Merchandise. Today, through MBR, Jerry is engaged in a wide range of industry support and education activities both within the supply chain and the retail community.