Kelly Hobson is Marketing and Research Director at Reader’s Digest Association Canada ULC, publisher of multi-platform brands: Best Health, Our Canada, More of Our Canada, Sélection and Reader’s Digest.  Over her 22-year tenure at Reader’s Digest, Kelly has honed and shared her expertise in advertising, print and digital media, and consumer insights. With a passion for research and insights, Kelly has served the industry on multiple research and insight committees since 2012: Magazines Canada, IAB Canada, Vividata, FIPP, and is a judge for the 2020 FIPP Insight Awards. Kelly is a current member of the board for Magazines Canada.