Director, North America Marketing and Global Experiential, The Economist
Yanna Wilson-Fischer leads acquisitions for real world marketing channels including experiential, brand partnerships, subscription agents, and other core offline channels in North America.
Under her leadership, The Economist has surpassed North American offline subscription targets and global experiential subscriptions increased by 84% year on year.
Prior to joining The Economist, Yanna lead the media division at Digital Brand Architects, where she worked on influencer marketing, content creation and large-scale experiential events for brands including Volvo, Toyota and Tiffany & Co.
Yanna is also a VICE alumni, where she developed key business relationships with licensing brands such as Kellwood Company and Iconix Brand Group. Yanna joined The Economist in February 2016.