EVP, Brand and Digital Marketing, The Economist
Mark Cripps is EVP, Brand and Digital Marketing for The Economist, initally based out of the U.S. and now London. His main task is to acquire new subscribers for the newspaper using digital channels, and to build the brand. Overseeing global implementation of a bleeding-edge, data-driven content-marketing strategy, he has halved the organization’s cost per acquisition whilst driving scaled subscription growth.
Immediately prior to joining The Economist, he was EVP Asia Regional Director at the advertising agency McCann.
He has managed the development of dozens of digital initiatives and online advertising campaigns for many blue-chip organizations in his career including Adobe, Bank Santander, BT, Diageo, General Motors, Google, Guinness World Records, HSBC, IBM, Intel, Interbrew, Microsoft, Royal Bank of Scotland, Saab and Unilever, to name a few.