Marquee Speaker - Storytelling in the Age of Fast News
Wednesday, April 22nd, 2020 • 9:00am–10:00am • MQ1 • Editorial
In today’s ever evolving world of news platforms, readers and news consumers are constantly bombarded with small tidbits of information. This makes for a very complicated market for delivering long format news. For a magazine like Paris Match, now in its 71st year of existence, we are constantly asking ourselves how we can continue to satisfy our aging reader base and attract new customers in this very diverse marketplace? The task is monumental, yet our fundamentals remain as relevant as ever. Readers love a good story. Paris Match has honed its skills at storytelling for seven decades and remains a resource readers trust and rely on. Olivier Royant will talk about some of the secret ingredients that make this magazine one of the most widely read picture magazines on the planet.