Exploring Revenue Diversity: Membership, Events, Custom Digital, Data Sets and Marketing Services
Thursday, April 25th, 2019 • 10:30am–11:30am • MG6 • Management
Consumer and B2B publishers are doing everything they can to stay competitive in today's rapidly evolving engagement economy landscape. And revenue diversity is key. But how do you know if you have the right mix? Join Jason as he guides you through the ideal way to turn a reader into a customer. He will discuss how marketing services can augment direct initiatives, look at the big three (talent x data x product) and present case studies such as the Toronto Life Ultimate Insider Membership and NOW Magazine’s Digital Residency.