Understanding Canadian Magazine Readers
Thursday, April 25th, 2019 • 9:00am–10:00am • MG5 • Management
What motivates the elusive Canadian magazine reader? Magazines Canada, in partnership with Research + Knowledge = Insights (RKI) and Ontario Creates, has the answers. Come and hear the results of an original and comprehensive research study as RKI’s Managing Directors present the findings. Find out: What content is worth paying for. How magazines are viewed as a luxury item and why that is important. And, what subscriber benefits are key to the future. These essential insights into consumer behaviour are critical to your business planning.