The Key to Successful Events

Wednesday, April 25th, 2018 • 3:15pm–4:30pm • MG3 • Management

When done well, public events are an important initiative for many media companies, but making the initial leap to the stage can be challenging. The Walrus made that leap, and their events program has become a key part of their content offering, but successful events take careful planning and execution. Their flagship nationwide series, The Walrus Talks, is popular and respected, brings together great content, great audiences, and great sponsors, and was chosen as a Signature Initiative for last year's marking of Canada 150. Learn the whys and hows of building successful events from The Walrus's Director of Events, David Leonard, as he shares what The Walrus has learned about using events to support their magazine, and their brand as a whole.

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