The Future of Media is Tangible: Growth, Depth and Sincere Models for Mutual Engagement
Wednesday, April 24th, 2019 • 9:00am–10:00am • MG2 • Management
With Buzzfeed starting up a membership program to fill in the massive gaps in advertising revenues and other sites following suit, editorial reach isn't the only ground lost to media giants. What happens when corporate-funded organizations appropriate the language and tactics of independent media outlets, too? How do small, local or independent media outlets thrive in an environment where it's never clear which outlets actually need your support, and which giants are just using it to pad already massive revenues? ThinkShout’s Kate Lesniak (the former publisher of Bitch) will unpack these issues.