Global Intensives - Magazine Media: Better. Believe It.
Thursday, April 26th, 2018 • 4:00pm–4:30pm • GL4 • Global Intensives
Extensive research continues show that magazine media is the most trusted, inspiring and influential of all media. In this enlightening presentation, Linda Thomas Brooks, president and CEO of MPA – The Association of Magazine Media, presents the proof of magazines' powerful ability to drive sales and deliver a higher return on advertising spend than any other measured media.
She addresses why magazine media serves as a shortcut to quality, amplifying and clarifying messages in today’s chaotic media landscape. The enduring and contextual relevance of magazine media helps move key metrics all across the purchase funnel, helping marketers build brand and sell products. This presentation also includes new analyses showing quantitatively how magazine media brands are powerful influencers in social media.