B2B Publishing and Real-Time Algorithms for Maximum Conversions
Thursday, April 25th, 2019 • 9:00am–10:00am • FI5 • Editorial
Publishers have to be where the readers are, on every platform, at any time and in every format that your readers want. In this presentation, you will learn how to identify in real-time what products and content your readers might be interested in by using real-time relevancy algorithms and ecommerce widgets. See how to serve paid products alongside editorial content on websites, in newsletters and apps. Understand how to implement cost-efficient technology to merge content with ecommerce as tightly as possible in order to unlock the hidden monetisation value of your editorial content. At the base of such a strategy is evergreen content. With the 7-step evergreen strategy your content will become part of an audience-first approach that will grow your reader base, broaden your content setup and scale your digital business models.