Magazine Business in the Age of Platforms: How to Respond to the Digital Disruption?
Wednesday, April 24th, 2019 • 10:30am–11:30am • FI2 • Advertising
Facebook is ostensibly the biggest newspaper in the world with more than two billion users; Instagram is ostensibly the biggest magazine in the world with a billion users; and YouTube is ostensibly the biggest TV network with 1.8 billion users. Yet, Facebook and Instagram don’t employ journalists and YouTube doesn’t produce shows. So what gives when digital companies with superior technology—like Facebook and Google—dominate both users’ attention and worldwide digital advertising markets? How can magazine publishers respond strategically to this unprecedented monopoly? How can they change the competition dynamics? Discover how publishers around the world are successfully responding to this global digital disruption.