Rebranding: Risks and Rewards
Thursday, April 23rd, 2020 • 3:30pm–4:30pm • ED4 • Editorial
Is your magazine due for a rethink? Maybe even a total overhaul? Sure, your loyal readers love you, but what about that untapped potential audience? Would you risk your brand to reach new readers? The presenters of this workshop asked all of these questions and ultimately took the plunge, complete with a new publication name, new design, new editorial strategy and new approach to circulation marketing. Along the way, they walked the fine line between making necessary changes without alienating (most) current subscribers. Find out what Canada’s oldest continuously published magazine has learned, one year after rebranding from The United Church Observer to Broadview.
Who should attend: Professionals working at established brands wondering about a rebrand, new publications