10 Ways to Build a Service Package That Slays

Thursday, April 25th, 2019 • 1:00pm–2:00pm • ED4 • Editorial

Juicy long-read stories may get the glory, but a service feature is the bread-and-butter of a lifestyle magazine. Here, Vancouver magazine Executive Editor Stacey McLachlan shares her tips for planning and executing a multi-part modular service story, designed with maximum engagement in mind. Producing a great service feature means tapping into the organization-nerd part of the brain as well as your editorial instincts, so you’ll walk away from this session with both practical organization tools and methodologies that make for a successful workflow, as well as creative brainstorming and ideation practices that will help you produce layered, inspired material.