Wednesday, April 24th, 2019 • 2:30pm–3:30pm • DG2 • Digital
This session explores the phenomenon of FONK. FONK is the new FOMO—it is the "fear of not knowing," the insatiable need for Canadians across all age groups to be in the know about what's happening at home and across the world. Twitter’s Laura Pearce will talk about the mindsets of consumers and how you can maximize delivering content to them most effectively. She'll look at best practices on Twitter that will help you and your brand to not only distribute your content, but create conversations with your audience.