Making Money in the Digital Age By Embracing the User

Cosmin Ene, Founder and CEO of LaterPay will discuss why publishers need to stop focusing solely on the predictable recurring revenues generated by subscriptions and instead turn to low-friction models like contributions, time passes and single purchases. Cosmin will demonstrate how even a single article can serve as a revenue force multiplier, generating the same income as the cost of an entire publication issue, while also making it easy for consumers to take the first step from just being a user, to being a first time paying customer.

As an exclusive MagNet 2020 attendees are invited to participate in a bonus live demonstration of a new innovation developed especially for the magazine industry. Cosmin will show how publishers can leverage new technologies to bridge the physical world with the digital world by turning a printed magazine or billboard into a sales channel for digital offerings - simply by leveraging your existing assets.

Who should attend: Consumer magazine professionals, anyone interested in new forms of revenue