Making Money in the Digital Age By Embracing the User
Friday, November 27th, 2020 • 1:00pm–1:45pm • CM4 • Circulation
Cosmin Ene, Founder and CEO of LaterPay will discuss why publishers need to stop focusing solely on the predictable recurring revenues generated by subscriptions and instead turn to low-friction models like contributions, time passes and single purchases. Cosmin will demonstrate how even a single article can serve as a revenue force multiplier, generating the same income as the cost of an entire publication issue, while also making it easy for consumers to take the first step from just being a user, to being a first time paying customer.
As an exclusive MagNet 2020 attendees are invited to participate in a bonus live demonstration of a new innovation developed especially for the magazine industry. Cosmin will show how publishers can leverage new technologies to bridge the physical world with the digital world by turning a printed magazine or billboard into a sales channel for digital offerings - simply by leveraging your existing assets.
Who should attend: Consumer magazine professionals, anyone interested in new forms of revenue