Tuned In, Turned Up and Talking: Creating the Experience Your Audience Deserves
Thursday, April 23rd, 2020 • 10:30am–11:30am • CC2 • Circulation
Good marketing is about connecting to your audience in a meaningful way. Great marketing creates an experience that your audience can’t stop talking about. Technology has changed the game. And while it’s provided an endless number of channels to get the message out, it has also empowered every consumer with information and insights to find their own solution. So how do you breakthrough the all the noise?
Join us as we discuss how technology shifted the power in the consumers favor and how access to information has changed their expectations. Modern marketing is no longer be just about selling, it’s about helpful, timely, meaningful interactions. In this session we’ll dive into real life examples of how brands are using storytelling, social listening, segmented targeting and some easy brain-science hacks to create an experience that’s human and keeps their audience tuned in, turned up and talking.