How Canadian Marketers Can Leverage Data for Greater Profitability

Wednesday, April 25th, 2018 • 10:45am–12:00pm • CC2 • Circulation

For publishers, effectively leveraging data is easier said than done. With an ever-changing ecosystem, as well as impending regulations like GDPR, effective utilization of data is complex—at best. It’s critical that your organization adopts an effective strategy to use data as a tool for monetization. As audiences shift cross-device and competition for market share becomes increasingly more competitive, publishers demand a data-driven approach. This presentation is designed to address the way publishers and marketers can leverage data to both grow revenue, and better communicate with their audience.

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