Ancillary Revenue Streams for B2B Publishers

Friday, November 27th, 2020 • 1:00pm–1:45pm • BM4 • Management

There is no doubt that COVID-19 has had a major impact on advertising revenues. Revenue diversification is often hailed as the way forward but what actually works? In this panel discussion between publishers learn what alternative revenue streams are succeeding and how B2B brands are approaching sales amid COVID-19 disruptions.