The Future of B2B Media
Thursday, November 26th, 2020 • 12:00pm–12:45pm • BM1 • Management
Once considered second-tier journalism, business-to-business publishing has proven a powerful force in Canada’s media landscape. While B2B books are not unscathed by the devastating effects of Covid-19 and the general decline in ad sales, they have continued to attract revenue thanks to specialized content, a rigorous focus on targeted circulations lists, brand extensions such as events (live and virtual) and online hubs, and a wholehearted embrace of the digital channel.
In this panel discussion, we’ll hear from two seasoned B2B leaders, Joe Glionna and Pierre Marcoux, about their vision for the industry, how they weather tough economic conditions, their strategies for attracting and retaining talent, how they balance increasing advertiser demands and editorial integrity, and where they see growth opportunities.
A must-attend session for anyone looking for a different perspective on publishing, grappling with the demands of innovation, searching for new revenue ideas and contemplating the future of media.
Who should attend: B2B professionals, anyone looking for insight into the B2B landscape
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