Gen Z: The Culture of Content Consumption: How to Access the Next Generation

Thursday, April 23rd, 2020 • 3:30pm–4:30pm • AD5 • Advertising

Competition for young people’s attention has never been greater. Ontario Creates and VICE partnered for a first-of-its kind research study examining ways to build affinity with Gen Z. VICE’s Amy Davies will reveal fresh insights on the ways 14-22 year olds, discover, consume and share cultural content.