Is the Media Kit Dead?
Thursday, April 23rd, 2020 • 1:00pm–2:00pm • AD4 • Advertising
Like so many tried and true tools of the trade the value and relevance of Media Kits is being questioned. In this session we will discuss what media buyers are really looking for today—and tomorrow—and what they need to make smart, well thought-out recommendations for their clients. How do they want to receive information, and what is needed and what goes in the trash? How can you connect with the media buyer and how do you tell your story in a universe of decreasing attention spans? (The average for humans is now lower than that of goldfish, :08 vs :09). Please join us for this peak behind the curtain led by ad agency veteran and magazine champion Tim Hughes.
Who should attend: Ad Directors, Sales Reps, Publishers