Tuesday, January 15th, 2019

Business Media Spotlight

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As B2B publishers you need to keep up-to-date on this rapidly changing world of business. MagNet 2019 is here to help. Check out these sessions designed with B2B magazines in mind.

In the world of digital, it is essential to have algorithms to work for you and not against you. Learn how to unlock the hidden monetary value of your editorial content with the B2B Publishing and Real-Time Algorithms for Maximum Conversions session. Lead by Dominik Grau, Publisher of Der Tagesspiegel, this session will equip you with the knowledge you need to use real-time algorithms to identify in the products and content your readers might be interested in. Dominik will also share a 7-step evergreen strategy your content that will grow your reader base, broaden your content setup and scale your digital business models.

Why is niche publishing thriving? At The Reach of Niche meet leaders in niche publishing to hear how they are bucking publishing industry trends, and adapting to an industry in constant flux. Their specialty content is focused and deep, serving passionate communities that are willing to pay for access. Find out how they leverage their expertise to provide a wide range of products and services that diversify their revenues. And discover how your B2B magazine can do that too.

Juicy long-read stories may get the glory, but a service feature is the bread-and-butter of a lifestyle magazine. At 10 Ways to Build a Service Package That Slays, Vancouver magazine Executive Editor Stacey McLachlan will share her tips for planning and executing a multi-party modular service story. You’ll walk away from this session with both practical organization tools and methodologies that make for a successful workflow, as well as creative brainstorming and ideation practices that will help you produce layered, inspired material.

Described as a triple threat, Paul Andrews is veteran sales professions, a tested marketing maven and an online guru. He will share his expertise and experience in two lively sessions.

At From the Trenches of a Marketing Services Division, Paul will share his experience in building PennWell’s marketing services division. Hear the good, the bad and the ugly. Are you looking to hire a sales team? At Hiring the Best Sales Rep the First Time Around hear Paul share some of his war stories in addition to sharing hiring best practices.

With the legalization of pot in Canada, what are the implications for magazines? A new potential source of advertising? A committed audience of new readers? Smokin’ hot partnership possibilities? Get stuck in the weeds with this panel: a cannabis entrepreneur, a lawyer, and a publisher and editor from two magazines focused on the pot industry. Sign up for Joint Venture: Magazines and Marijuana.

How will magazines continue to attract and retain new, diverse, skilled talent? How will young people with the skills and desire find a way to build careers in magazine publishing? Working with 10 participating publishers–and with the generous support of Ontario Creates–Magazines Canada recently tested a paid internship program as a way to bridge this talent gap. Join us for this free session: The Next Gen of Talent: Insights from Magazines Canada Paid Internship Pilot.