Owner & Founder, CRS Media Consulting
Craig Sweetman has over 35 years experience in the retail circulation and consumer marketing areas of the magazine business. He was Eastern Canadian Manager for Condé Nast Publications for 15 years. In 2000, Craig took over the role of Retail Sales Manager, Canada East where managed the growth of publications such as Oprah, House Beautiful, Metropolitan Home, Cosmopolitan and Esquire. In 2003 he moved Coast to Coast as Director of Canadian Agency Relations and also Executive, Account Services where he was instrumental in the launch and growth of such publications as Zoomer and Inside Fitness. Since starting his own consultancy he has launched Canadian Traveller, Inside Fitness Women & Specials, H&L (Homes & Living) Magazine and also re-launched Outdoor Canada in a SIP only format. Craig studied Marketing & Business Administration at Centennial College and Psychology at Durham College.