President, Magazines and Books at Retail Association
Jerry Lynch is President of the Magazines and Books at Retail Inc. association. MBR was formed in 2016 with the merger of IPDA and PBAA. He joined IPDA in July of 2006. Prior to joining IPDA Jerry enjoyed a career with Wegmans Food Markets, where he held positions in store operations and merchandising. Within merchandising his career centered on General Merchandise including the book and magazine categories. Today, through MBR, Jerry is engaged in a wide range of industry support and education activities both within the supply chain and the retail community.