Eyes On Us: Capturing Audience Attention in the Age of the Mindless Scroll

Thursday, April 27th, 2017 • 10:45am–12:00pm • SO2 • Social

This isn't a newsflash: We live in a time of endless options when it comes to ways to distract (or inform) ourselves. So what's a magazine brand to do in order to stand out amid the crowded offering of social and online content? Join three ELLE Canada magazine editors as they discuss the strategies they've employed to retain, engage and grow their audience in the constantly changing digital landscape. Trust: If there's a new app out there, they know about it and probably were in the beta testing. The panel will talk through several case studies from ELLE Canada's history of award–winning and successful digital campaigns, sharing learnings and best practices from their work on Facebook Live, Instagram, Instagram stories, Snapchat, and Twitter—and whatever new app is hot right this second.