Thursday, April 27th, 2017 • 9:00am–10:15am • SO1 • Social
Facebook gave content creators a new platform to tame in 2016 with live streaming tools. From Chewbacca Mom to the exploding watermelon, what’s the secret sauce when it comes to creating compelling live content that both attracts audience and keeps them engaged? And how do you coax editors out from behind their desks to go live, where anything can happen? Join this session for a lively discussion about the ever-evolving best practices, as well as the panel’s own hits and misses.