Cooking Up an Empire
Thursday, April 27th, 2017 • 1:30pm–2:45pm • MG4 • Management
Ricardo is both a chef and charismatic communicator, and RICARDO is also a contemporary lifestyle brand. Inspired by strong family values, RICARDO Media promotes the importance of cooking and eating together by offering cross-platform, high-quality content. Ricardo’s production company—350°—specializes in lifestyle and cooking shows. Ricardo magazine reaches over one million readers every issue in Quebec, and the magazine’s English edition has been available nationwide since September 2014. With more than 5,000 triple-tested recipes and hundreds of how-to videos, ricardocuisine.com is a bilingual destination for more than two million unique visitors each month. Ricardo has also created a line of cookware and kitchen accessories, his own wine label, and opened a one-of-a-kind gourmet boutique (Espace Ricardo) and a restaurant (Café RICARDO) that serves tasty dishes based on recipes drawn from the magazine and website. From magazine content strategies, marketing and circulation, to building the brand across multiple platforms, RICARDO Media’s expansion allows the customer to touch and feel the brand. Join us to learn about RICARDO Media and its unique approach to engaging food lovers and home cooks across the country.