Canadian B2B Advertising Research Results

Thursday, April 26th, 2018 • 9:00am–10:15am • MG4 • Management

Research + Knowledge = Insights (RKI) partnered with Magazines Canada to conduct a market research study of Canadian B2B publications. The focus of this research was to reveal the perceived value of B2B content by their respective audiences. RKI will walk through the results of the Magazines Canada survey, providing B2B stakeholders with actionable insights in engaging advertisers. 

Both thought-provoking as well as enlightening, this session will look at: 

• Readership (including print, online and both)

• Reaching decision makers/influencers of purchase decision

• Usefulness in finding out about new products and services

• Credibility and trust of the publications

Walking through these results will be a must-see event for every publisher, editor and sales executive.

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