Global Intensives - The Economist: Doubling Down on Circulation to Grow Audience and Profits

Wednesday, April 25th, 2018 • 9:45am–10:15am • GL2 • Global Intensives

Mark Cripps EVP, Brand and Digital Marketing for The Economist, will share insights into how The Economist has transformed its circulation business into the largest contributor of profits to The Economist Group through a combination of creative and efficient marketing across online and offline channels.