The Customers Always Write: How to Thrive in Custom Publishing

Wednesday, April 26th, 2017 • 3:15pm–4:30pm • ED3 • Editorial


Content marketing connects customers directly with advertisers through well-written, well-researched content, and it's on the rise. The bad news is that it often writes traditional journalists out of the equation, but there’s good news, too. This new form of storytelling draws on the same skills that you've already been using for decades. Could your knack for interviewing, researching, writing and editing lead to a new stream of custom publishing work? Are there ethical considerations? How can you tell what’s interesting to your new readers? Come learn from two seasoned writers and editors who have recently made the switch themselves.