Design Trends: Seeing is Believing

Thursday, April 27th, 2017 • 1:30pm–2:45pm • DP2 • Design & Production

Magazines are living, breathing reflections of contemporary culture, fashion and even societal issues. The audiences are big and diverse and fragmented as never before. Magazines have to work hard to get readers interested, and even more important, keep readers interested. They compete with, and must challenge, traditional media, social media and the Internet for reader attention. Magazines today are both idiosyncratic and straightforward. They are bold and demure. They are soft-spoken and eccentric. There is no singularity of style. In this session, Barb will collect and curate images of both the established and the quirky, and review with attendees what makes a title work for audiences today.