Programmatic: The Next Big Thing!
Wednesday, April 26th, 2017 • 3:15pm–4:30pm • DG2 • Digital
Traditional tag-based “waterfalls” are inefficient for getting high CPM rates and rely on publishers organizing a demand stack. Header bidding has changed the game—publishers can now uncover pockets of demand that otherwise wouldn’t have been seen by leveling the playing field for demand partners. What’s more is that CPM rates from Google AdX exchange, the primary yield source for many publishers, has been forced to rise to compete with the header bidders. Natalie Milne, General Manager of Content for Maple Media Ltd., will demystify this new frontier in this must-see session.