Niche Covers that Worked and Why

Thursday, April 27th, 2017 • 10:45am–12:00pm • CC6 • Circulation

Join Scott Bullock of CoversSell.Com and three outstanding Canadian Art Directors: Jason Duprau of Legion Magazine, James Gillespie of Canada's History and Sieu Truong of Horse Canada, to disect the reasons why some covers sell, and others don't.  The session will feature examples of a multitude of different magazines, will have actual data results.  Panelists will critique their own successful (and some not so successful) covers.  And they will talk about the creative process.  This session is recommended especially for art directors and circulators, but also publishers and editors who have an interest in improving newsstand sales, and will include audience participation.