Managing B2B Data in a Digital World
Wednesday, April 26th, 2017 • 3:15pm–4:30pm • CC5 • Circulation
With numerous digital properties and various sources of data available to publishers, are you managing and leveraging your data to provide maximum insights and profits? In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. This session will help your organization understand data governance, standardization and how a good database can help you achieve cost savings, stronger audience engagement and greater revenue across all departments, circulation, editorial and sales, all while keeping you CASL compliant. You will learn: how to assess your data needs, how to better manage your data for deep analysis, how data can help generate revenue for sales teams using data models; how data can help your editorial teams; and how to keep your email-data CASL compliant.