CASL Compliance: Email Policy & Procedure Audit, Session One

Wednesday, April 26th, 2017 • 9:00am–10:15am • CC2 • Circulation

This is the first of two working sessions with Derek Lackey, CASL expert and the president of the Direct Marketing Association of Canada, each designed to make serious inroads toward what the CRTC is looking for in a CASL-compliant organization. In this first workshop Derek will tackle your organization’s current email marketing practices. Who is on your lists? Can you prove any level of consent/permission? What do you send your contacts? When? With a series of detailed questions, you will create a clear picture of your current practices and determine the gaps between your current habits and a CASL-compliant program. Come prepared to roll up your sleeves and get to work. Derek will guide you through the steps, allowing you to generate your own CASL compliance program that covers what must be addressed.