Magazine Resilience: Who’s Buying at Retail?
Wednesday, April 25th, 2018 • 3:15pm–4:30pm • CC1 • Circulation
BrandSpark International shares new research that turns the page on assumptions about the current impact of magazines at retail, and reveals how retailers and publishers can leverage magazines to enhance the overall shopping experience.
Lean in as Phil Scrutton, VP, Shopper Insights of BrandSpark International, presents research commissioned by Magazines Canada to better understand how to position magazines in-store. Phil will guide you through household shoppers' path-to-purchase, the role magazines play and how retailers and magazine sellers can leverage these insights to improve their business. This session will be moderated by Craig Sweetman.