How to Use Quality Data to Differentiate Yourself as a Premium Publisher
Wednesday, April 26th, 2017 • 1:30pm–2:45pm • CC1 • Circulation
Publishers invest in reporting real stories and delivering quality audiences to their advertiser partners. But in a complicated world with challenges and competitors of all shapes and sizes, how do publishers set themselves apart and attract more advertisers? The answer may be in the data you already have. Join Joan Brehl of AAM, Sara Hill of Vividata and Tim Peel of CCAB, who will share examples of how publishers have used data successfully to make decisions with transparency and confidence. The session will cover how magazine companies can use trusted, verified data to promote their media channels, get their brands in front of thousands of advertisers, tell their unique story and stand out from the competition.
Vice President and General Manager, AAM Canada
President and CEO, Vividata
Vice President, CCAB, a Division of BPA Worldwide