Thinking Beyond Content
Thursday, April 27th, 2017 • 9:00am–10:15am • AD3 • Advertising
Today’s consumers are empowered like never before, armed with technologies and platforms that inform every aspect of their lives — from who they know, to where they go and what they buy. As a result, we’re seeing blurred lines between editorial and sponsored content, between consumer and influencer, and even between brand and publisher. This modern symbiotic multiverse spurs brands, publications and platforms to evolve and to create highly immersive, personalized and engaging ecosystems that connect and often unite audiences. Using compelling examples from St. Joseph Communications’ upcoming "Thinking Beyond Content" trend report, Michael Chase will discuss how we must think of a world beyond simply building content, focusing on how partnerships, technology, transparency, and building engaged communities are essential.