Exposing Ad Fraud and Other Forms of Digital Deception
Thursday, April 26th, 2018 • 10:45am–12:00pm • AD2 • Advertising
The digital publishing ecosystem is rife with manipulation, fraud, and scams. This session provides a look at common schemes and scams, with a particular focus on ad fraud and the gaming of social platforms. Writers and editors will learn how to spot these schemes, while publishers and ad execs can learn how to avoid getting caught up in them.