Increasing the Total Media Buy
Wednesday, April 26th, 2017 • 9:00am–10:15am • AD1 • Advertising
Many advertisers get focused on buying certain issues or special sections. Ad sales expert Ryan Dohrn will help you zero in on how to get them to buy more and avoid “shiny object syndrome.” This workshop is focused around three simple questions that, if asked correctly, will create a conversation between you and your client that will drive them to buy more. Ryan will help you tweak your sales message to increase the total ad buy, improve your client meetings, reduce churn and drive your commissions sky high.