Advertising Partnerships and the New Magazine Ecosystem: Turning the Revenue Model on its Head Through Innovation
Thursday, April 26th, 2018 • 9:00am–10:15am • AD1 • Advertising
Jacquie Loch explains how St Joseph Media turned the traditional advertising revenue model on its head with FASHION magazine. Through a multi-platform content strategy based in quality editorial, innovation and positioning the magazine as a luxury brand, they have been able to successfully drive advertising revenues in a declining market.
Using a series of case studies, Jacquie will demonstrate how FASHION magazine is effectively creating branded content opportunities that prove out advertiser ROI, enhance consumer experiences and engagement, and create best-in-class advertising collaborations lead by editorial and tech innovation.