Wednesday, February 8th, 2017
MagNet 2017 Bursaries are Here
Magazines Canada is offering rebates for MagNet expenses to members in good standing that have annual circulation under 25,000. We’ll cover 50% of your travel costs and 50% of your session fees.
Bursaries are limited, so visit magazinescanada.ca/program/skills-rebates to apply now and get twice the bang for your buck!
Here are just three of the media goliaths who’ll share their expertise at MagNet 2017:
Insights on Interviewing Skills
Join the ultimate interviewer, CBC The Current‘s Anna Maria Tremonti, for her insights into the craft of interviewing, peppered with some illuminating behind-the-scenes anecdotes. Pick up tips to deal with “dead air,” evasion, lying, crying and more at What We Can Learn From Broadcasting.
John Wilpers on Content Marketing and Native Advertising
Media veteran John Wilpers will present two important sessions. Content marketing produces six times the conversion rate of traditional advertising. Find out how to harness the opportunities at Content Marketing: Our Greatest Opportunity and Greatest Threat. What is native advertising, really? Native ads educate and enlighten, building brands and trust. Find out how at Native Advertising: The Intelligent, But Risky, Form of Advertising.
Publishing Giant Malcolm Netburn on Disruption
How do we become modern alchemists: taking the mix of our brands, magazines, content and audiences and converting it to gold? How do we take advantage of the disruptive environment we live in everyday? How do you prepare yourself for this work? As Olympic athletes will tell you, participating is fun but it’s about going for the gold. Find out how in this session with publishing giant Malcolm Netburn in Turning Disruption into Delight: Media Alchemy.
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