Programmatic Advertising Explained

What is programmatic advertising and why is it gaining acceptance so quickly? Digital guru Matt Prohaska will explain programmatic advertising and why it matters, and explore the benefits and opportunities for magazine publishers. Is it beneficial to publishers of all sizes or, as some suggest, only to larger companies? You’ll learn how agencies, advertisers and magazine publishers are using it effectively and get real-world examples through case studies. Matt will explain how magazine publishers can get started, explore some of the barriers to participation, and tackle the difference between real-time bidding (RTB) and programmatic direct, and how publishers can manage their inventory using exchanges and/or supply-side platforms to ensure they are maximizing their ROI. He will reflect on the future of programmatic, how it might morph over the next three, five and ten years, what other doors might it open and where Canada stands in this revolutionary trend.

More info