Tuesday, February 13th, 2018

Cultural and Small Magazines Spotlight

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Calling all small and cultural magazines! MagNet 2018 is packed with sessions inspiring and relevant for you. They are designed to hone skills, share success stories and calm your jam-packed brain.

Social media guru Sree Sreenivasan is back at MagNet and ready to give you a hand out of the weeds of social media. Join Sree for his signature session, @Sree’s Social Media Status Report for big ideas and practical tips you can use right away. Discover what innovative companies and institutions are doing to leverage Facebook, Twitter, Instagram, Snapchat and WhatsApp. Take an early morning stroll with Sree and your colleagues at Mobile Photography and Instagram Tips. Or take part in a fast-paced, fun session filled with tech tips and tricks and a chance to ask Sree anything at Throw Things @Sree*.

Now look up from your phone and take your life back! Magazines nowadays are more than just magazines: they’re print periodicals, sure, but they’re also e-mail newsletters, tricked-out websites, tablet editions, digital replica editions, podcasts, videos, live videos, and mobile apps, not to mention social media accounts on Facebook, Twitter, Instagram, Snapchat and Pinterest. St. Joseph Media’s David Topping is here to reassure you that you don’t have to do it all at How to Stop Wasting Your Time on Digital.

When done well, public events are an important initiative for many media companies, but making the initial leap to the stage can be challenging. The Walrus made that leap with their flagship nationwide series, The Walrus Talks and their events program has become a key part of their content offering. Successful events take careful planning and execution. Learn the whys and hows of building successful events from The Walrus’s Director of Events, David Leonard, as he shares what The Walrus has learned about using events to support their magazine, and their brand as a whole at The Key to Successful Events.

Are you ready to make the leap? Many magazine pros have made the leap from articles to books—would you like to? At Making the Leap to Books, get the scoop on nonfiction publishing trends, nonfiction book proposal essentials, managing workload and getting the words onto the page, in this session co-presented with the University of King’s College MFA in Creative Nonfiction program. Panellists include nonfiction authors and magazine professionals: Stacey May Fowles, Lauren McKeon, David Hayes and Stephen Kimber. The discussion is moderated by Kim Pittaway.

What’s Your Professional Strategic Plan? Yes, it’s business-speak…but in a world where brands and corporations are setting their goals and expecting you to get on board to execute those plans, are your professional goals getting the attention they deserve? Having your own professional strategic plan can help boost your career satisfaction, position you for promotion—and help you recover when things don’t go quite as planned. Join Kim Pittaway to explore how you can create a professional strategic plan that works for you.

From micro influencers with high engagement to macro influencers with massive reach, creators with a loyal social following can have a big impact on your brand. Natalie Milne, VP of Content for Maple Media, discusses how Maple has channelled its deep relationships with influencers to increase reach while opening up new revenue opportunities. At How to Tap into the Power of Influencers, you’ll learn how influencers can lend their voice to create compelling and share-worthy content for publishers.