Tuesday, February 13th, 2018

Business Media Spotlight

Image for Business Media Spotlight

In a rapidly changing business world MagNet is here to give you a leg up with up-to-date, stimulating sessions just for B2B that will help your business thrive.

There is real power unleashed when your content is found on page one in search results. It is something every business is after, but it’s no easy task. In this session, Richard Carmichael and Rob Campbell of Truth and Dare (formerly K9 strategy+design) will walk through a top-down SEO strategy completed for Horse Canada with learnings that could benefit your publication. Find out more about the three-phase approach and how it paid off with huge returns in this ROI-driven session at Magazines, SEO & the Power of Search: Getting Found on Page One.

Back by popular demand…sales superstar Ryan Dohrn will present two dynamic sessions that will make your bottom line shine. Major changes at Facebook could seriously impact your advertisers. Join Ryan to find out How to Turn Facebook’s Recent Changes into Big Ad Dollars. This is a must-attend workshop for ad sales executives of all levels. But you will also won’t want to miss How to Get 10% More $$ from Every Advertiser! In this fun, fast-paced workshop Ryan will share the secrets, tips, tricks and insights from Fortune 500 marketers to help you get every penny you can from every advertiser.

Research + Knowledge = Insights (RKI) partnered with Magazines Canada to conduct the largest market research study of Canadian B2B publications. Find out al the perceived value of B2B content by their respective audiences at Canadian B2B Advertising Research Results. RKI will walk through the results of the Magazines Canada survey which will provide B2B stakeholders with actionable insights in engaging advertisers.

A brand is the aggregate of its experience. In an age where most entities’ initial interactions with people occur in digital media, the design of that interaction is more critical than ever. Join Creative Director Matthew Warland to discover how and why Your Interface is Your Brand.

From micro influencers with high engagement to macro influencers with massive reach, creators with a loyal social following can have a big impact on your brand. Natalie Milne, VP of Content for Maple Media, discusses how Maple has channelled its deep relationships with influencers to increase reach while opening up new revenue opportunities. At How to Tap into the Power of Influencers, you’ll learn how influencers can lend their voice to create compelling and share-worthy content for publishers.

What’s Your Professional Strategic Plan? Yes, it’s business-speak…but in a world where brands and corporations are setting their goals and expecting you to get on board to execute those plans, are your professional goals getting the attention they deserve? Having your own professional strategic plan can help boost your career satisfaction, position you for promotion—and help you recover when things don’t go quite as planned. Join Kim Pittaway to explore how you can create a professional strategic plan that works for you.