Tuesday, January 24th, 2017

Business Media Spotlight

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There is no doubt the business world is rapidly changing and MagNet is on it with up-to-date, stimulating sessions just for B2B that will help your business thrive. 

What’s all the fuss about content marketing? Find out at Content Marketing: Our Greatest Opportunity and Greatest Threat. Did you know that not only does content marketing cost 62% less than outbound marketing, it also generates more than three times as many leads? This is something to pay attention to.

In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. Managing B2B Data in a Digital World will help your organization understand data governance, standardization and how a good database can save money!

Content marketing connects customers directly with advertisers through well-written, well-researched content, and it’s on the rise. The bad news is that it often writes traditional journalists out of the equation, but there’s good news, too. Come hear two seasoned writers and editors discuss the issues at The Customers Always Write: How to Thrive in Custom Publishing.

Sales dynamo Ryan Dohrn is back at MagNet with two lively sessions. Hone your sales skills at Increasing the Total Media Buy. Looking to grow revenue right away? Ryan  shares 20 proven revenue ideas that are working for B2B at 20 Revenue Ideas to Put Into Action Today!

On Thursday, find out about your secret advantage from Trish Witkowski in The Publisher’s Edge, delve into B2B Social Media Analytics with Kim Latreille, and preview St. Joseph Communications’ Thinking Beyond Content trend report, with Michael Chase.

Don’t miss these valuable sessions.