Arts & Literary Magazines Summit
Friday, April 28, 2017
Back by popular demand, this dynamic full-day event devoted to arts and literary magazine publishing takes place on the Friday of MagNet week, April 28, 2017.
This is an eight-hour deep dive into the inner workings of cultural magazine publishing from coast-to-coast. For those who work in the cultural magazine industry, this is your day! At the Summit, you will sharpen your skills, consider new ideas, share your knowledge, get actionable advice, and form practical alliances with like-minded publishers.
8:30 – 9:15 am: Breakfast Meet & Greet
9:15 – 9:45 am: Icebreaker
9:45 – 11:00 am: Branding Your Editorial
Meghan Bell, Emily Donaldson and Aiden Enns
Grow your audience by making sure your content is instantly recognizable, no matter what platform it appears on. In this panel, three magazine editors discuss how they ensure that their editorial stands out from the crowd. Aiden Enns of Winnipeg’s Geez magazine talks about embedding “contemplative cultural resistance” into his magazine’s content. Emily Donaldson explores the shaping of Windsor, Ontario-based CNQ’s unique brand of literary scholarship tinged with nostalgia. And Meghan Bell of Vancouver’s iconic feminist literary journal Room Magazine discusses what sets their content apart from competitors and counterparts.
11:00 am – 12:15 pm: Diversity and the New Grants Landscape
Shelia James, Alysa Procida and Zainub Verjee. Moderated by Melanie Rutledge
The grants landscape has changed over the last few years with increasing emphasis on equity and diversity. In this panel we explore how your magazine can use the new granting landscape to advance its diversity goals. What can your magazine apply for, and what do you need to know to succeed? This panel will start with an overview by Melanie Rutledge, former head of the Canada Council of the Arts, of the new grants landscape as related to diversity and equity. Then a panel of experts from the Canada Council for the Arts, the Ontario Association of Art Galleries, and the Inuit Art Quarterly, will discuss ways ensure that equity and diversity initiatives are both successful and funded.
12:15 – 1:30 pm: Lunch and Keynote Speaker
Poet, publisher, educator and now bestselling novelist Gary Barwin will talk about building community, embracing obscurity and how he went from tabling at small press festivals to being nominated for the Giller Prize for his new novel, Yiddish for Pirates. A fascinating and inspirational address from the Hamilton, Ontario-based Barwin, one of Canada’s most beloved arts activists and avant-garde wordsmiths.
1:30 – 3:00 pm: Beyond the Subscriber
Caroline Chan, Hal Niedzviecki, Gabriel Roth and Jaspreet Sandhu
Increasingly, readers want more than just a magazine mailed to their door. They want a feeling of community and connection. They want membership. In this panel, we explore why and how your magazine could adopt a membership-based model. What does it mean to offer membership instead of subscriptions? This is a two part session. In part one, our panel of experts from Slate, Canadian Art and the Toronto International Film Festival talk about their varying approaches to membership – what they offer, how and why. In part two, Hal Niedzviecki, publisher of Broken Pencil magazine, takes us through some of the technical challenges of setting up a membership infrastructure including paywalls, offering member benefits and marketing membership.
3:00 – 4:15 pm: A Practical Guide to Newsletters for Arts Magazine
Many of us are sending them, but are we getting the most out of our e-newsletters? In this session, take apart and put back together the e-newsletter with an eye toward maximum impact with maximum efficiency. Led by Toronto-based marketing consultancy InBox Marketing, this is a deep dive into what works in email marketing and newsletters, including analysis of selected newsletters from attendees.
4:15 – 5:00 pm: Wrap up discussion
5:00 – 6:00 pm: Reception
For more information on pricing, click here.