Arts & Literary Magazines Summit
Thursday, April 26, 2018
Back by popular demand, this dynamic full-day event devoted to arts and literary magazine publishing in North America takes place during MagNet on Thursday, April 26, 2018.
This is an eight-hour deep dive into the inner workings of cultural magazine publishing from coast-to-coast. For those who work in the cultural magazine industry in Canada and the United States, this is your day! At the Summit, you will sharpen your skills, consider new ideas, share your knowledge, get actionable advice, and form practical alliances with like-minded publishers.
9:00 – 9:15 am: Welcoming Remarks
9:15 – 9:45 am: Keynote – Amplify and Advocate: How to Build Community through Magazine Publishing
Award-winning writer Cherie Dimaline has been involved in many magazine startups over the years. In this talk, she’ll inspire, advise and urge on cultural magazine publishers, telling stories from her time working on magazines including Aboriginal Voices, SPIRIT, The Native Canadian, Muskrat and FNH. She’ll talk about what continues to draw her to small magazines, and how the best small magazines intersect, impact and amplify the community around them.
9:45 – 11:00 am: Strategic Planning for the Dynamic Web: How Arts Mags Can Plan and Grow Online in a Constantly Shifting Environment
With Jessa Agilo (ArtsPond), Amine El and Margaret Lam (BeMused)
Harnessing their combined expertise in arts administration, digital development and online strategic planning, our panel will present a case study of an actual arts and literary magazine undertaken exclusively for the Summit. The case study will not only give us ways to assess our own organization’s performance online, it will also explore where we need to be going, how we can get there, and how we can sidestep costly pitfalls that leave us unable to adapt to fast changing circumstances.
11:00 – 11:15 am: Break
11:15 am – 12:30 pm: Practical Steps to Overcoming Barriers and Diversifying Your Contributors
With Chelene Knight (Managing Editor, Room magazine) and Nikki Shaffeeullah (Director, Arts Mentoring Youth Project)
What are the barriers that prevent the contributors to your magazine from representing the full diversity of Canadian society? What can your organization and the arts and literary magazine community do to address and overcome those barriers? This session will focus on implementable and practical steps we can take to ensure that the fullest range of possible contributors are able to appear in our magazines.
12:30 – 1:15 pm: Lunch
1:15 – 2:30 pm: Enhancing Engagement: How Initiatives to Connect You to Your Audience Can Grow Your Readership and Brand
With Kate Lesniak (Publisher, Bitch Media)
Since taking on the role of publisher of Bitch Magazine, Kate Lesniak has overseen a wide range of initiatives to grow awareness and increase paying subscribers. From Facebook Live discussions to cleverly branded content, Kate will detail the changes that have made Bitch Magazine & Media one of America’s most successful independent culture outlets.
2:30 – 3:45 pm: Secrets of Success: Surprising Ways Arts and Literary Magazines Across Canada Bring in Revenue
Every magazine has its secret ways to make money! In this interactive session, we’ll hear a bunch of these secrets, get your responses and feedback in real time, get responses from our expert panel (surprise speakers to be revealed at the conference) and still have plenty of time for discussion and questions.
3:45 – 4:00 pm: Break
4:00 – 5:00 pm: Wrap up
What are the big issues facing our industry? What are the issues that were covered that should remain on our agenda? What’s coming in 2019?