TODAY'S FEATURE SESSION
Multi-Platform Publishing: Breaking Down the Print Paradigm
Well-c
rafted print magazines are still a key part of the publishing business, but they are only one part. Increasingly, revenue growth will come from web, tablet, e-book and other digital platforms. But too many publishers try to fill those channels with content that is simply repurposed from print. The editorial head of Popular Mechanics takes a different route, telling his team: “Don’t repurpose, multipurpose.” Learn abou
t his multi-platform approach, which ensures every piece of content is conceived and assigned with all downstream platforms in mind.
"MagNet is truly a meeting of magazine minds, with one main goal: making our great industry even better."
Patrick Walsh, Editor-in-Chief and Brand Manager, Outdoor Canada
