CANADA'S MAGAZINE CONFERENCE
JUNE 4-7, 2013
Straight Talk about Direct Mail
Joe Goski works closely with his customers to develop and execute marketing programs to promote publications, fundraising campaigns and product sales. Come and hear Joe speak about strategic approaches to multi-channel marketing and tactics that can be used by large and small organizations alike. You’ll learn about attracting new customers, promoting subscription renewals, capturing the attention of donors and building attendance at events.
The Ins and Outs of Internships
The editor-intern relationship can be mutually beneficial: the intern gets work experience and the magazine gets cheap labour, new ideas and contacts and, ideally, a refreshed vision. But while it may foster future industry professionals, the use of low-cost labour is fraught with risk on both sides. In a session that will be fascinating to both editors and potential or current interns, experienced editors will discuss the tradeoffs, upsides and ethical questions, while they offer strategies on finding and managing interns that ensure the best possible experience.